Attendance from outside Hong Kong was up 36 percent and nearly a fifth of those overseas buyers were from Europe. Importantly, the fair provides access to the Chinese market, which showed a 26 percent hike in toy retail sales in 2009.
The Hong Kong toy fair is divided into themed zones, including Video Games, Educational Toys and Games, Hobbies, Outdoor Games and, this year, a new eco toy display featuring exhibitors with green elements in design, function, material and manufacturing.
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