Shoppers have again flooded the stores, according to The NPD Group’s The Shopping Activity Weekly Holiday Trends report for the week ending Dec. 26. Sixty-nine percent of U.S. consumers went shopping at brick and mortar retailers compared to 68 percent the prior week. According to Shopatron, there was a 16.5 percent increase in online sales volume for the holiday season.
The average amount spent per buying visit also increased, up 4.7 percent, says NPD. The channels that saw the highest percentage growth this past week include specialty beauty (+31 percent), specialty apparel (+26 percent), book stores (+22 percent), specialty footwear (+ 21 percent) and department stores (+19 percent).
Shopatron says mobile was a notable factor in the online shopping increase. Mobile traffic to Shopatron brand websites increased to 12.2 percent, up from 6.5 percent, over the course of the year. Shopatron expects mobile traffic to account for close to 20 percent of visits by the end of 2012.