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Holiday Shoppers Plan to Spend Less

Holiday shoppers plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98, according to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, cond

April 6, 2018

Holiday shoppers plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98, according to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch.

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