The 2,600-square-meter store will be located in Myungdong in Seoul and is planned to open in spring 2010. Further sites in Seoul are also being negotiated.
"We have positive experiences from our establishments in Japan, Hong Kong and China and see South Korea as a natural consecutive step," says Rolf Eriksen, H&M chief executive officer. "South Korea has 49 million inhabitants, of which 23 million are in the Seoul area, with a great interest in fashion and purchasing power."
H&M is planning to open 225 stores globally this year.
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