April 6, 2018
H&M has confirmed that its latest luxury designer collaboration will be with French luxury fashion house Lanvin. The menswear and womenswear will be unveiled on Nov. 2 before launching in 200 H&M stores around the world on Nov. 23.
"Lanvin will bring to H&M a luxurious French tradition that is also modern and playful," says Margareta van den Bosc, H&M's creative advisor. "It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises."
The range will be designed by Lanvin's artistic director Alber Elbaz and menswear designer Lucas Ossendrijver.
"H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less," says Elbaz. "I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public."
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