HIT Entertainment has named CPLG exclusive licensing agent in Germany for its preschool brand Fireman Sam.
CPLG will work closely with HIT Entertainment to promote licensing opportunities across all categories in the territory. Master toy partner Tomy will provide toy lines featuring figures, play sets and vehicles, all distributed during 2012. The “Fireman Sam” TV show airs twice daily on KiKa.
“We’re delighted to have extended our relationship with CPLG to include Fireman Sam in Germany,” says Jon Owen, senior vice president, HIT Brands Global. “We are confident this new partnership will generate some fantastic new licensing opportunities, enabling the brand to enjoy the same success in Germany as it has in other key territories.”
"CPLG Germany is very excited to have been appointed as the new agent for Fireman Sam," says Joachim Knödler, managing director of CPLG Germany. "We see great potential for the brand in the German pre-school segment and the ability to develop a sustainable long term licensing and retail program."