Unconfirmed reports that HIT Entertainment has put the classic Sooty brand up for sale are circulating in the UK. The heritage puppet and his two companions Sweep and Soo have been part of the British television diet since the 1950s, originally on BBC, then ITV, and until last year on ITV’s digital channel. HIT bought the rights to Sooty in 1996 for £1.4 million in partnership with a venture capitalist.
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