According to published reports, Apax Partners, the private equity firm which owns the company, has started the process to sell all or part of HIT, calling in the banks, with a sale unlikely to be this year, but possibly in early 2011. Apax is still dealing with huge debts after its acquisition of HIT Entertainment in 2005 in a deal worth about £489 million ($761 million). Potential buyers for HIT include Disney and FremantleMedia.
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