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HIT Partners with PS Brands

HIT Entertainment and PS Brands have partnered for Thomas & Friends character socks and crib shoes. The socks will hit mass market, mid-tier retailers and specialty stores in November."PS Brands is a top partner for licensed character socks and c

"PS Brands is a top partner for licensed character socks and crib shoes, and we are thrilled to have them on board for Thomas & Friends," says Gabriela Arenas, vice president, U.S. consumer products, Thomas division, HIT Entertainment. "Their innovative, colorful and fun designs capture the spirit of the Thomas brand, and kids will love wearing their new socks featuring the No. 1 blue engine and his engine friends."

"We are excited to create this new line of socks and crib shoes for Thomas the Tank Engine, a classic evergreen character and favorite to children for the past 65 years,” says Elie Levy, chief executive officer of PS Brands/Planet Sox. "Thomas & Friends will be a great addition to our character license business."

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