HIT Entertainment has partnered with Falabella, a department store in Latin America, to launch an exclusive Thomas & Friends direct-to-retail program in Argentina, Chile, Colombia and Peru.
This is the first time HIT and Falabella have collaborated on a direct-to-retail program for Thomas & Friends. The new line will be available this summer in Falabella stores. Product designs will incorporate a new look based on the CG-animated series “Thomas & Friends” that launched on Discovery Kids in Latin America last summer.
Falabella will create, manufacture and market Thomas & Friends apparel, accessories, and children’s watches. Additional products available by territory will include stationery, school and art supplies (Argentina, Chile); bedding (Peru); beach towels and fleece blankets (Colombia, Peru); and melamine and plastic cups (Chile, Colombia, Peru).
“Thomas & Friends, the number one preschool toy property around the world, is quickly becoming a favorite brand with kids in Latin America,” says Gabriela Arenas, vice president of consumer products, Thomas Division, for the Americas and Latin America. “We’re proud to offer this direct-to-retail program with Falabella to provide children and their families with an array of Thomas apparel and accessories at one of the region’s key retail destinations.”