HIT Entertainment Lays Down Strategies for Top Properties

Licensing International served as the perfect forum for HIT Entertainment’s latest news, including the announcement that Barney’s 20th anniversary will be commemorated with a 20-city national Purple Bus Tour, sponsored by JAKKS Pacific and in partnership with Toys ‘R’ Us and Children’s Miracle Network. Other activities: the retail launch of JAKKS’ preschool toy line; “Barney: Dino-Mite Birthday” and a DVD from Twentieth Century Fox Home Entertainment.