HIT Entertainment announced the latest CG animated Thomas & Friends movie, Day of the Diesels, set for release on DVD from Lionsgate Home Entertainment this fall.
To support the DVD release, Thomas & Friends global partners suchs as Fisher-Price, Random House, Egmont, Mega Bloks and Learning Curve will create more than 75 tie-in products, including books, games, engines, play sets, apparel, bedding and accessories. In addition, Day of the Diesels mobile and tablet applications will launch this year.
“Thomas & Friends continues its reign as the number one preschool toy property around the world, and we are extremely excited to introduce Day of the Diesels this fall,” says Rick Glankler, senior vice president of global brand management, HIT Entertainment. “HIT and its partners will offer consumers around the world an impressive array of tie-in products from core Thomas & Friends train systems to new digital offerings. We look forward to bringing the Diesels to life in CGI in 2011 and giving them their time to shine.”
In the U.S., consumers will get a sneak peek of Day of the Diesels on PBS Kids this fall prior to the DVD release. In the U.K. and Australia, screenings of movie will take place in theaters nationwide, in addition to a celebrity filled premiere in London’s Leicester Square.