HIT Entertainment appointed Learning Curve toy licensee in Germany for the pre-school brand Fireman Sam. This partnership expands the relationship between HIT and Learning Curve, which already successfully represents Thomas & Friends and Bob the Builder in the German market.
As part of the multi-year agreement, Learning Curve will distribute Fireman Sam products from U.K. master toy partner, Character Options. Fireman Sam is already a well-established brand in Germany, enjoying strong TV ratings and DVD sales.
"We are delighted to sign this multi-year licensing agreement with Learning Curve for Fireman Sam," says Jon Owen, senior vice president at HIT Brands Global. "The new Fireman Sam toy line has boosted Sam’s popularity to new levels in the UK so we are confident that, as one of Germany’s leading toy companies, Learning Curve will drive similar results in the German market."