HIT Entertainment signed several new licensees for a complete line of retro apparel and accessories targeted to nostalgic Barney fans.
The new products include t-shirts from At Full Speed and Bio World; Barney-inspired Pillow Pets from Ontel Products and CJ Products; headwear and accessories from Concept One; and video based entertainment by Yoostar where fans can insert themselves directly into video content via gaming consoles.
In addition, Braha will create Barney plush puzzle mats; Classic Imports has developed a new line of beverageware, room décor and accessories; Planet Sox will design, distribute and market Barney hosiery for kids, tweens, teens and adults and infant crib shoes; and Rasta Imposta will now create adult Barney costumes to complement the current Barney costumes that they produce for children.
“Barney holds a special place in the hearts of today’s teens and young adults who grew up watching the popular show, and now the earliest Barney fans are sharing their love of the big purple dino with their children,” says Stacey Reiner, vice president, licensing, HIT Global Brands North America. “We are thrilled to be able to provide our fans with a full array of products that allow this group to continue to enjoy the brand of which they have such fond memories.”