HIP will oversee the merchandising program, focusing on lifestyle products for women over 40. Categories will include apparel, eyewear, jewelry, handbags and luggage, home décor, travel and beauty accessories. Initial products will launch globally in 2012.
"Lauren Hutton is renowned as a trailblazer who continues to defy society's expectations of what defines a model and a woman," says Lauren Segal, senior vice president of global consumer products at HIP. "The Lauren Hutton brand presents a tremendous opportunity to reach a large and underserved demographic of women who will relate to the active and independent spirit of Ms. Hutton that is reflected in the new line."
HIP's other clients include Skatelab and The String Doll Gang.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.