Under its contract, HIP Brands will develop an extensive range of Psyclops consumer products in key categories such as toys, designer plush, apparel, home furnishings, stationery, gifts, social expression, personal care, publishing, food and electronics. Psyclops was introduced in 2009 as a mobile application that allows consumers to create unique animations and music videos synced to their iPods.
“In the two years since the creators first introduced Psyclops, teens and tweens have been engaging with these colorful, graphically appealing, one-eyed characters online, and as a unique and distinctive means for personalizing their iPods and iPhones,” says Melissa Segal, senior vice
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