HillBilly Brand and Trademarketing Resources have signed a new sub-agent representation agreement with Supermarcas Participacçõs to introduce the HillBilly brand into Brazil.

Supermarcas hopes to capitalize on a growing enthusiasm in Brazil for country music and the outdoor lifestyle that goes with it.

“We can’t wait to get started building a HillBilly Nation with all of the fun-loving, country-loving and outdoor-loving folks in Brazil,” says Shon Lees, chief executive officer and co-founder, HillBilly. “We are very excited to be working with Supermarcas, a company with extensive experience in licensing programs and licensing products in the Brazilian market, and we view them as a fantastic partner to help us grow the HillBilly Brand with consumers throughout Brazil.”

Supermarcas is one of the largest licensing companies in Latin America and has worked with an array of international brands including Pepsi, Ford and Audrey Hepburn.

“We always say, ‘Everyone’s got a little HillBilly in them,’ and we are excited to bring the brand to our friends in Brazil,” says Mike Abbaticchio, president and co-founder, HillBilly.