Building on the strong following for HillBilly Brand live events across the continent as well as the tremendous exposure from the ABC television show “Shark Tank,” Mad Engine will place the complete apparel line for men, women, and children in both mass and specialty retailers.

“We see the relationship we’ve established with Mad Engine becoming the cornerstone license of the rapidly expanding HillBilly Licensing Program,” says Shon Lees, chief executive officer and co-founder of HillBilly Brand. “With the strong contacts that Mad Engine has with both traditional apparel retailers and merchandisers and with those in the hunting, fishing, and sporting goods arenas, HillBilly apparel will soon be showing up in stores across the country.”