“We see the relationship we’ve established with Mad Engine becoming the cornerstone license of the rapidly expanding HillBilly Licensing Program,” says Shon Lees, chief executive officer and co-founder of HillBilly Brand. “With the strong contacts that Mad Engine has with both traditional apparel retailers and merchandisers and with those in the hunting, fishing, and sporting goods arenas, HillBilly apparel will soon be showing up in stores across the country.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.