“Initially building off the momentum of the brand's strong performance and nationwide exposure on ABC's highly-rated 'Shark Tank' program, we believe that partnering with key licensees in cornerstone categories will further the positive relationships consumers across the country have with HillBilly," says Shon Lees, co-founder of HillBilly Brand.
“HillBilly is a fantastic addition to our portfolio of clients brands," says Bob Horton, president and chief executive officer of TRI. "With its strong appeal in a surprisingly large geographic area and across a diverse array of demographic strata, HillBilly is a great way for consumers to have fun while showing the world that there's a little HillBilly in everyone."
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