Highlights Readies New Toy Line, New Partners

Highlights

recently teamed up with four new licensees to launch a new toy line later this year and beyond.

The latest partners are Discovery Bay Games for board and card games (2011), Horizon Group USA for craft and activity toys (fall 2010), Trends International for activity calendars (summer 2011) and Ravensburger USA for 2-D puzzles and 3-D puzzleballs (October).

"We're proud to have partnered with companies whose focus is the same as ours—providing engaging high-quality, creative products for families," says Robin Sayetta,

Highlights'

vice president of licensing. "Crafts, activities, games and puzzles have always been a part of our magazines. Now, with our first partners, we will bring these activities from the pages of our magazines to store shelves."