“We feel that Poland has a huge potential for the Bella Sara brand and partnering with MSZ as our licensee for Bella Sara Books and the Fan Magazine is certainly the right fit,” says George Stetar, senior vice president of licensing and international business for Hidden City Entertainment. “In fact, due to their vast experience with our core target audience of girls ages 5–12, we also signed with MSZ as our Marketing Partner and official distributor of Bella Sara Trading Cards in Poland, with plans to launch this coming fall.”
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