Herotainment, developer of interactive content for kids, has signed Carlin West Agency to further develop its Herotopia brand and serve as licensing agent for North America. CWA plans to extend the brand across key licensed product categories including trading cards, stickers, plush toys, collectibles, playsets, wall art and apparel. Penguin Children's previously acquired the worldwide publishing rights for Herotopia and plans to publish new titles through its Sunbird imprint in late 2013.