Sanrio has teamed up with Smart USA, a subsidiary of Penske Automotive Group, to offer Hello Kitty-themed vehicle wraps for the Smart Fortwo.
The wraps are available for order now through Smart USA's Smart Expressions, a customization program, which launched this past July. The Hello Kitty range includes three wraps, as well as a series of partial wrap designs and colors.
"Our collaboration with Smart USA allows fans to truly embrace the Hello Kitty lifestyle," says Janet Hsu, president of Sanrio. "This is the first time that Sanrio will offer a Hello Kitty car in the United States. The modern, environmentally-friendly features of the Smart Fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special-edition lifestyle products."