The games, created in partnership through Sanrio Co., Sanrio Digital and AITIA Corporation, allow fans to dress Hello Kitty in street fashions from Tokyo, customize photos with Hello Kitty designs and more. This summer, Sanrio also plans to launch its first iPhone game application based on Hello Kitty and other characters, where fans can collect special items and create wallpapers.
Sanrio has also secured a deal with Power Support U.S.A. for Hello Kitty hard cases for the iPhone and iPod, retailing from $29.95 to $39.95. The cases will roll out in July at the Apple online store and www.powersupportusa.com.
Hello Kitty is celebrating its 35th anniversary this year.
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