April 6, 2018
U.K.-based Momiji and Sanrio have collaborated to launch a new line of Hello Kitty Momiji dolls. Momiji are message dolls that hold a tiny folded card to inscribe a secret message, dream or wish.
The line includes six Momiji and an array of Hello Kitty-branded accessories or “zakka” (a Japanese word meaning “bits and pieces”), which includes a notebook, a gel pen, a zip-up pouch and a ring binder. In addition, the line includes key chains and enamel pins to mount the dolls. The doll collection launched in February, and the zakka will hit stores in Europe, Australia and Asia this July.
"This collaboration is sure to bring fashion-flutters to the hearts of Momiji and Sanrio collectors around the world," says Claire Rowlands, Momiji's creative director.
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