In her new role, Heiss will be responsible for the ongoing global strategy for Shine Group-owned brands. Her initial focus will be on MasterChef, a program now produced locally in 20 territories, which airs in 145, and whose popularity has spawned brand extensions worldwide, including live events, publishing, consumer goods and recently launched app MasterChef Academy. Licenses launched include traditional publishing and DVDs to pots, pans and wines. Last weekend saw the second year of MasterChef Live in London’s Olympia, which attracted more than 30,000 attendees across three days in the capital.
Based in Shine Group’s London offices, Heiss will start this January and will report to Alex Mahon, Shine Group’s president, who says, “Lori is an exceptional marketer and licensor, who has successfully guided some of the best known and most
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