H.J. Heinz is bullish on the T.G.I. Friday’s brand of frozen snacks and appetizers and the company is increasing its marketing and product development investment in 2013.
The brand recently introduced its newest appetizer item, T.G.I. Friday’s Mac & Cheese Wedges, which capitalizes on the comfort food trend. It combines macaroni pasta with a creamy cheddar, Parmesan and Romano cheese sauce and coated in a crispy breading.
Heinz and T.G.I. Friday’s have had a successful licensing partnership that has grown significantly over the past 11 years. The T.G.I. Friday’s frozen portfolio represents a $250 million business for Heinz and is the fourth largest brand in the Heinz U.S. consumer products portfolio.
“The T.G.I. Friday’s brand is an important growth driver for our North American business,” says Scott O’Hara, president and CEO, Heinz North America. “The frozen snacks and appetizer line is the segment of the T.G.I. Friday’s business with the highest growth and profit potential and most favorable consumer dynamics, which is why we have chosen to focus our efforts on this category.”
“Heinz and T.G.I. Friday’s are long-time partners, and our licensing relationship will continue to flourish as we work to reflect in our retail products the significant culinary innovation and development taking place in our restaurants,” says Ricky Richardson, chief operating officer, Carlson Restaurants. “Heinz continues to work with us to develop delicious and flavorful snack products that enable our guests to bring home that Friday feeling any day of the week.”
T.G.I. Friday’s operates more than 900 restaurants in more than 60 countries.