HBO Licensing & Retail has made its Tru Blood Beverage available at BevMo!, the spirits and beverage specialty retailer, for Halloween. This marks the brick and mortar debut of the Tru Blood Beverage.

The blood orange-flavored soda, recently launched in plastic bottles, is now available in 114 BevMo! locations throughout California and Arizona.  The drink will be prominently featured in the store’s Halloween assortment.

The beverage, which debuted in 2009, is based on the fictional drink from the HBO hit series "True Blood." The beverage is produced and distributed by FMCG Manufacturing.