HBO Global Licensing has announced the launch of Forsaken, a collection of beauty products inspired by its series “True Blood.”
The new product line includes a fragrance by Givaudan, beauty products from Deborah Lippmann and home fragrance products from D.L. & Co.
In a first for HBO, the line will launch exclusively on HSN channels Aug. 9. It will then be made available in the HBO Shop in September, following with worldwide distribution at specialty retailers later in the year.
"HSN is proud to be the first to offer HBO's Forsaken collection," says Betsy Olum, general manager, beauty and merchandising strategy, HSN. "It's a one-of-a-kind, sensual collection of products that taps into the essence of the show, and will excite both the HSN customer and the ‘True Blood’ fan."
The Forsaken fragrance will be available as an eau de parfum, a body cream and shimmering body veil powder. The scent will also be incorporated into a nail lacquer developed by Lippmann. The lacquer will be called "Let It Bleed" and is part of a combination set with a coordinating lipstick, "Bite Me." Lippmann also created two additional nail lacquer sets for the collection.
Rounding out the collection is a specialty line of home products from home fragrance company D. L. & Co., which will include luxury candles and diffusers with the Forsaken scent.
The entire collection will be featured in four, one-hour segments on HSN Aug. 9.
"We were thrilled to have met HSN through our existing relationship with Givaudan," says James Costos, vice president, global licensing HBO. "Mindy Grossman at HSN introduced us to amazing partners who made the Forsaken line a reality by developing and executing fabulous products. We are excited to provide HSN with the exclusive launch as it introduces the True Blood brand to a whole new audience."