Liverpool, one of Mexico’s largest department store chains, has partnered with Hasbro to open in-store shops for the Littlest Pet Shop property. Meanwhile, more of Hasbro’s classic brands will be launched on a variety of digital platforms through Electronic Arts and Activision.

The in-store shops will feature branded product in categories, including apparel, publishing, digital gaming and back-to-school from licensees Danman, Confecciones de la Moda, Operadora Ruz, Marmol, Editorial Norma, Bico International, Intek and Electronic Arts.

"We are thrilled to be working with Liverpool to bring compelling, quality Littlest Pet Shop-branded products to its 80 stores throughout Mexico," says David Aleman, senior licensing manager of Mexico at Hasbro. "The success of the initial program has prompted the development of a more expansive footprint for the fall timeframe where we'll introduce an even wider array of licensed products that will be big hits among Littlest Pet Shop fans."

In the coming months, EA will release Monopoly Streets, Monopoly Classic, Littlest Pet Shop Biggest Stars and Hasbro Family Game Night 3 on a number of major gaming consoles, as well as titles for iPhone and iPod touch. Activision is set to release Transformers: War of Cybertron for PlayStation 3, Xbo 360 and PC.