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Hasbro Unveils New Franchise

Hasbro Unveils New Franchise
Hasbro has partnered with Wizards of the Coast for a new franchise entitled Kaijudo: Rise of the Duel Masters. The property will launch across multiple platforms, including an online game, trading card game and a television series produced by Hasbro Studi

Hasbro has partnered with Wizards of the Coast for a new franchise entitled Kaijudo: Rise of the Duel Masters. The property will launch across multiple platforms, including an online game, trading card game and a television series produced by Hasbro Studios that will air on The Hub TV network in the U.S.

The Duel Masters TCG has been an established Japanese property for boys 8-12 for the past 10 years. Kaijudo adds a new story and product line to the existing franchise.

"As a world leader in creating compelling entertainment featuring stories and fantastic artwork in a variety of expressions, Wizards is looking forward to unleashing the excitement of Kaijudo this year," says Greg Leeds, president, Wizards of the Coast. "We are thrilled to be working with the talented team at Hasbro Studios and leveraging the growing popularity of The Hub to bring this unique franchise to the U.S. market."

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