Hasbro and Ruckus Mobile Media announced a strategic licensing agreement under which the companies will collaborate in developing interactive storybook applications based on Hasbro brands across all digital platforms.
The deal marks Hasbro’s further expansion into digital publishing, a sector the company has identified as a major strategic focus. Ruckus Mobile Media has been granted worldwide rights in English speaking markets.
The first three children’s storybook apps, Tonka Chuck and Friends, My Little Pony and Transformers Prime, will begin roll out in May.
“We look forward to teaming with Ruckus to jointly create innovative, content-rich children’s storybook apps based on some of our most popular properties, a core strategy in the extension of Hasbro’s branded play experiences to platforms that resonate with today’s global consumer,” says Simon Waters, senior vice president of global brand licensing and publishing at Hasbro. “With this agreement, we’ve significantly expanded the number of choices in Hasbro’s digital library. Now kids and parents can enjoy Hasbro-branded children’s storybook apps anytime, anywhere.”