Hasbro will display a raft of licensed consumer products at San Diego Comic-Con, featuring key properties including G.I. Joe, Kre-O, Marvel, My Little Pony, Star Wars and Transformers at its HasbroToyShop booth.
Hasbro’s new Kre-O brand will appear at San Diego Comic-Con for the first time with twelve building sets featuring popular Transformers characters. In addition, Hasbro will display Kre-O statues and special edition Optimus Prime Kreon figures featuring “Matrix of Leadership” deco not available in stores.
The special edition products Hasbro will feature at Comic-Con include a G.I. Joe 3.75" Zarana figure; a G.I. Joe and Transformers co-branded Sky Striker Vehicle with Starscream deco; G.I. Joe 3.75" Cobra Commander figure; Indiana Jones Lost Wave collector's pack; Nerf N-Strike Transformers Barricade Optimus Prime RV-10 Blaster; Marvel Mini Mugs The Avengers collector's pack; Marvel Universe 16" sentinel figure; Marvel Mighty Muggs Spider-Man figure; Marvel Legends Thor figure; My Little Pony figure; Star Wars vintage Revenge of the Jedi Death Star collector's pack; Transformers: Dark of the Moon ultimate Optimus Prime figure; and Transformers Optimus Prime first edition figure.
“San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties,” says John Frascotti, global chief marketing officer at Hasbro. “Comic-Con allows us to provide our most enthusiastic fans with unique experiences based on the properties and characters they love as well as to introduce them to the newest brands and products from Hasbro. We look forward to this special celebration each year and are excited to deliver compelling panels, outstanding special edition collectibles and the opportunity for interactions with the amazing talent behind our brands that have become touchstones in the lives of many.”