In anticipation of the debut of "My Little Pony Friendship is Magic" on The Hub, Hasbro is launching a new look for the property across all categories, including television, toys, games and social media.
The revamped product line will include apparel, publishing, arts and crafts, school supplies and domestics from 150 international licensees. In support of the new animated series, Hasbro will roll out a collectible My Little Pony Friendship is Magic gift set, a five pack of characters along with a book about the show.
"The My Little Pony brand has grown tremendously since its debut more than 25 years ago," says Valerie Jurries, global senior vice president of marketing at Hasbro. "We're so proud that what started out as the story of six magical best friends has turned into a whimsical, wonderful community filled with millions of girls from across the globe. We look forward to embarking on this new journey together with our friends and fans."
The Hub launches on Sunday. The new entertainment network is a joint venture between Hasbro and Discovery Communication.