License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Hasbro Plans Transformers Bikes

Hasbro’s global brand licensing and publishing division signed Dynacraft BSC to design Transformers-branded rides for kids.The “More Than Meets the Eye” bikes and scooters both available in either an Optimus Prime or Bumblebee design and

Apr 06, 2018

Hasbro’s global brand licensing and publishing division signed Dynacraft BSC to design Transformers-branded rides for kids.

The “More Than Meets the Eye” bikes and scooters both available in either an Optimus Prime or Bumblebee design and are being sold at Toys ‘R’ Us with plans to be available at U.S. and Canada mass retail this summer.

Transformers bikes will feature custom frame design with a patented paint effect, logo-embossed grips and custom die-cut Autobot shield pedals. The Transformers scooter will feature a lighted deck, custom grip graphics and brushed alloy Autobot emblem badge.

Hide comments

Load More

Comments

Plain text