The licensing agreement will allow Hasbro to develop physical games based on PopCap properties, which also include “Plants vs. Zombies” and “Zuma.”
“Hasbro shares PopCap’s vision and commitment to high-quality and endlessly enjoyable game play,” says Brennan Townley, director of brand licensing, PopCap Games. “We’re thrilled to work with Hasbro to create unique game experiences around PopCap’s intellectual properties that expand our brands in authentic, meaningful ways.”
Initially Hasbro will focus on “Bejeweled,” with plans to release two games this spring–a Bejeweled board game featuring gem game pieces and a card game called Bejeweled Frenzy.
Both games will feature digital tie-ins for online “Bejeweled” players such as free game downloads and credits for the Facebook game “Bejeweled Blitz.”
“PopCap has created some of the most popular, unique and enduring video game franchises
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