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Hasbro Partners with Universal Cycles

Hasbro signed with Universal Cycles for Nerf-branded skates, bikes, helmets and other accessories. The new outdoor recreational goods will expand the company’s current line, which includes Nerf-licensed skateboards and scooters. The new line will be

The new line will be sold exclusively at Toys ‘R’ Us in Pan-European markets beginning this month through next spring.  

“Based on the success of the NERF skateboards and scooters, Universal Cycles has already proven that it can create highly stylized and cool wheeled goods that hold great appeal to boys 12 and older,” says James Walker, vice president of brand licensing and publishing for EMEA at Hasbro.  “We fully expect the expanded line to be just as strong and are thrilled to be working exclusively with Toys ‘R’ Us to roll out the new items this month.”

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