Hasbro Partners with Universal Cycles

“Based on the success of the NERF skateboards and scooters, Universal Cycles has already proven that it can create highly stylized and cool wheeled goods that hold great appeal to boys 12 and older,” says James Walker, vice president of brand licensing and publishing for EMEA at Hasbro.  “We fully expect the expanded line to be just as strong and are thrilled to be working exclusively with Toys ‘R’ Us to roll out the new items this month.”