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Hasbro Partners with Strategic Licensing

Hasbro signed a strategic licensing agreement with Worlds Apart to bring to the European market Hasbro-branded home and outdoor products including its popular Go Glow range. Products will begin to roll out in the spring.Worlds Apart create products for ch

Worlds Apart create products for children’s bedrooms based on popular Hasbro brands, including: Littlest Pet Shop, My Little Pony, Nerf and Transformers. The line will include beds, lighting, sofas, play tunnels, tents and a Go Glow range. 

“Worlds Apart has an outstanding reputation for delivering spectacular products that resonate and become ‘must haves’ with young consumers,” says James Walker, vice president of brand licensing and publishing for EMEA at Hasbro.  “This strategic alliance will allow fans to engage with Hasbro properties in new and exciting ways throughout Europe in 2012 and beyond.”

“We are delighted to be working with Hasbro on such a strong franchise portfolio with exciting content and activity supporting the brands,” says Lucy Wynn-Jones, licensing director, Worlds Apart.

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