Hasbro, Warner Bros. Consumer Products and PPW Toys have teamed up for a line of Mr. and Mrs. Potato Head inspired by DC Comics super heroes.
Collectible Potato Head figures will roll out this year, beginning with Batman as The Dark Knight this June to support the July 20 release of The Dark Knight Rises. Classic Superman and Wonder Woman will follow in time for the holiday season, with more planned for 2013.
"The new collectible line of Mr. Potato Heads inspired by The Dark Knight Rises and iconic super heroes demonstrates the true versatility and pop culture appeal of the DC Comics portfolio for fans of all ages," says Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "PPW Toys with Hasbro have brought the unique sensibility to these endearing figures which will enhance the legacy of the properties they support."
Created in 1952, Mr. Potato Head was the first toy featured in a television commercial. This year, Hasbro celebrates the 60th anniversary of the toy, including a birthday party at Toy Fair 2012 in New York City.
“For the past 60 years, the Mr. Potato Head toy has inspired imaginative play in young children and charmed fans of all ages through his roles in movies and on television,” says Jerry Perez, senior vice president and global brand leader, Playskool. ”We’re thrilled to see that he has evolved from classic parts and pieces to a household name that is ‘rooted’ in pop culture and entertainment.”
In addition to the DC Comics collectible figures, this year will see Mr. Potato Head as The Amazing Spider-Man Spider Spud and Star Wars Darth Tater this spring to support the feature film releases The Amazing Spider-Man and Star Wars: Episode I The Phantom Menace in 3D.
More than 30 licensed Mr. Potato Head characters have been created over the years, including Taters of the Lost Ark and Spud Lightyear.
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