Hasbro has teamed up with FashionPlaytes for the launch of the Littlest Pet Shop Design Studio, available exclusively through FashionPlaytes.com. Through this agreement, girls can now add exclusive Littlest Pet Shop branded graphics to their creations.
"Littlest Pet Shop is one of the hottest lifestyle properties with tween girls, and we’re thrilled to be teaming up with Hasbro to provide a unique way to interact with a favorite brand”, says Sarah McIlroy, chief executive officer of FashionPlaytes. “We’re dedicated to providing girls with a safe, fun outlet to explore their creativity and design clothes they love to wear. The Littlest Pet Shop Design Studio will enhance their experience.”
“We’re thrilled to be collaborating with FashionPlaytes to develop the Littlest Pet Shop Design Studio," says Simon Waters, senior vice president, global brand licensing and publishing at Hasbro. "The team at FashionPlaytes has created an amazing design studio that truly combines Hasbro's vision of creating immersive consumer experiences with our focus on fashion."