For "My Little Pony," which has a new TV series on-air in Europe, Hasbro aims to work with top partners in each market before building out its long term plans. The "Littlest Pet Shop" TV series comes out in Europe next year. Nerf, a non-TV brand targeted towards boys 12-18, will shortly announce its first apparel partner.
“From next year you will see a step-change in our execution at retail with product at a new level of quality and creative,” says James Walker, vice president of brand licensing, Hasbro Europe. “BLE is the chance to show retailers what we’re doing in this respect.”
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