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Hasbro Expands NERF in Europe

Hasbro has signed Second Chance to develop, market and distribute NERF branded apparel, accessories and sporting goods throughout Europe. Second Chance will release the line to mass and specialty retail in 2012. 

“NERF continues to be Hasbro’s top performing global brand for boys 12 and older, now with over $2 billion at retail,” says James Walker, vice president of brand licensing and publishing for EMEA at Hasbro. “The partnership with Second Chance will build on the huge momentum and offer a great line of performance lifestyle gear that will be both functional and fashion forward, whether taking the field or hitting the mall.”

“We are all very excited and motivated to deliver a terrific on-brand range of NERF lifestyle apparel and accessories that drives great sales at retail,” says Patrick Daniels, licensing director at Second Chance.

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