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Hasbro to Expand Marvel Toy Line

Hasbro to Expand Marvel Toy Line
Hasbro has expanded its long-term strategic partnership with Marvel Entertainment, adding products to its Marvel Super Hero Adventures line, which launched under the Playskool banner in fall 2011 and is based on the "Marvel Super Hero Squad" ani

Hasbro has expanded its long-term strategic partnership with Marvel Entertainment, adding products to its Marvel Super Hero Adventures line, which launched under the Playskool banner in fall 2011 and is based on the "Marvel Super Hero Squad" animated program. The new products will hit shelves in 2012.

The expanded line will include new action figures, play sets, vehicles, role play and plush. Select products will debut during the American International Toy Fair, Feb. 12–14, in New York City. The series begins airing on The Hub television network Jan. 30.

“We look forward to an exciting and growing line of Marvel Super Hero Adventures toys in 2012 to capture the excitement of the world’s best-known Super Heroes, which kids will be able to watch every weekday on The Hub,” says Eric Nyman, senior vice president, Hasbro. “Marvel Super Hero Adventures is an ideal way to introduce the Marvel Universe to our youngest fans.”

“Marvel is thrilled to continue and expand our relationship with Hasbro for Marvel Super Hero Adventures and the Marvel Super Hero Adventures brand,” says JoAnn McLaughlin, executive vice president merchandising, hard lines, Marvel. “With the exciting new products debuting in 2012, we’re confident that Marvel Super Hero Adventures will reach more Marvel fans than ever before.”

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