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Hasbro to Eliminate PVC Packaging

Hasbro has pledged to completely eliminate polyvinyl chloride (PVC) from all new core toy and game packaging by 2013. The company has already begun phasing out the material.Phasing out PVC in packaging is the most recent effort in a series of sustainable

Phasing out PVC in packaging is the most recent effort in a series of sustainable packaging initiatives by Hasbro. The company has also pledged to eliminate wire ties, increase recycled content and source recycled paper.

In addition to its sustainable packaging commitments, Hasbro has made additional commitments to corporate social responsibility. The company intends to reduce the company’s global greenhouse gas emissions by more than 11 percent from a 2008 baseline; maintain product safety records; produce zero waste in U.S. manufacturing processes; and uphold fair labor and manufacturing standards overseas.

“At a time when consumers have an abundance of choices, we hope our track record of innovation and corporate citizenship, including our focus on sustainable packaging and product safety, will give shoppers one more reason to choose our products during the holiday season and throughout the year,” says Brian Goldner, Hasbro’s president and chief executive officer.

“Walmart applauds Hasbro’s long-term commitment and accomplishments in corporate social responsibility,” says Laura Phillips, Walmart’s senior vice president of toys and seasonal merchandising. “As Hasbro builds upon its industry leadership position in environmental sustainability and product safety, we are hopeful that all industry players will adopt similarly ambitious goals.”

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