
Licensing agent Global Merchandising Services represents the band, which got its starts on Britain’s “The X Factor.”
One Direction’s debut album, released in November of last year, was the fastest-selling U.K. record of 2011. When the album hit the U.S. in 2012 the band became the first U.K. group to debut at No. 1 in America.
In addition to its new partnership with Hasbro, One Direction also currently has agreements with HarperCollins and Nokia.