Hasbro’s collaboration with Rocawear will build on last year’s Rocawear and Transformers t-shirt collection that mixed Transformers characters with Jay-Z quotes and song lyrics. The expanded line will feature a co-branded Battleship collection.
In addition, Hasbro will debut a Battleship Crew Series apparel and accessories collection with the help of companies such as New Era, Han Cholo and Zazzle.
Metersbonwe Fashion & Accessories, a casual wear retailer in China, will expand its Transformers offerings in its top 55 stores.
In fall 2011, Hasbro's My Little Pony property was featured in a consumer-driven apparel design contest hosted by Mighty Fine that generated more than 895,000 submissions. The contest uncovered a niche demographic, "Bronies," or male fans of the property.
The company also partnered with Nike for a NERF inspired limited edition sneaker line featuring NBA All-Star Kevin Durant.
Hasbro has also signed a number of key partners for upcoming programs, including Bentex Mills, FAB Starpoint, Freeze Clothing, Handcraft, NTD Apparel, Pan Oceanic and Planet Sox.
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