Warner Bros. Entertainment Inc. and Universal Orlando Resort will bring the world of Harry Potter to Universal’s Islands of Adventure theme park in late 2009. The partnership was forged through a licensing agreement with Warner Bros. Consumer Products. The “theme park within a theme park” will be titled “The Wizarding World of Harry Potter,” and provide an opportunity for guests to visit some of the most iconic locations found in the books and the films, including the village of Hogsmeade, the mysterious Forbidden Forest, and even Hogwarts castle itself. The new environment will feature immersive rides and interactive attractions, as well as experiential shops and restaurants. Also debuting will be a state-of-the-art attraction that will bring the magic, characters, and stories of Harry Potter to life in an exciting way that guests have never before experienced.
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