Eon Productions has partnered with Proctor & Gamble for the new James Bond: 007 fragrance, debuting exclusively at Harrods in London, Aug. 15.
The men’s fragrance celebrates the 50th anniversary of the Bond film franchise, which started in 1963 with Sean Connery taking on the now-famous role in Dr. No.
While the fragrance will be initially available exclusively at Harrods, it will be across Europe and North America on Sept. 19, just in time for the 23rd Bond film release, Skyfall, which premieres Nov. 9.
“P&G really captured the essence of the brand,” says Keith Snelgrove, global business director, Eon. “We’d wanted to do a fragrance for 10 years, and we want this one to be a global success.”
In the last 50 years, the Bond films have earned $4.7 billion at the box office, making it the second highest grossest movie franchise of all time after Harry Potter with $7.7 billion, according to Box Office Mojo.