Harrods Opens Stardoll Store

The 178-year old British department store Harrods has opened a new store–on the fashion-themed social network Stardoll, according to Brand Republic.Users (primarily teen and tween girls) can visit the virtual Harrods store and purchase digital repli

April 6, 2018

Harrods Opens Stardoll Store
Harrods1.jpeg

The 178-year old British department store Harrods has opened a new store–on the fashion-themed social network Stardoll, according to

Brand Republic

.

Users (primarily teen and tween girls) can visit the virtual Harrods store and purchase digital replicas of designs by Harrods' real-world kid’s clothing partners including Chloe, Junior Gaultier and Rykiel Enfant.

Users purchase clothes for their avatars using the virtual money called “stardollers,” which is bought using real-world cash.

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