HarperCollins’ Lola’s Land interactive world for tween girls launched last week. The site is based on the character Lola Love, created by teen magazine writer Lisa Clark, who has a publishing deal with HarperCollins. Jane Evans is handling the licensing programme for the property in the UK.

Designed and built by Mykindaplace and with Sky Digital Media handling advertising sales, Lola is the first HarperCollins fictional character to be given an online world.

Lola’s Land will reinforce themanifesto of the feisty Lola Love character that encourages girls to feel good about themselves.

Clark will be editorial director for the site. It will be the first site aimed at girls in the tween bracket and will combine editorial content, games, safe social networking and a virtual world. The site will cover pop star interviews, fashion, beauty, make’n’do, a pet’s gallery and inspirational articles to promote positive thinking.